PPX was built on the idea that true hospitality stems from treating every guest and team member with the utmost courtesy, generosity, and respect befitting a Personne Particulièrement Extraordinaire, the French term for a particularly extraordinary person, or rather, a PPX. PPX is committed to deliver on their mission of investing in the Northeast as its hub of unwavering support and dedication to the extraordinary people that are the heartbeat of its existence.
Extraordinary people…extraordinary experiences.
The brand story of PPX
Bunker Hill Capital, a Boston-Based Private Equity, acquires Smith & Wollensky from founder Alan Stillman & Fourth Wall Restaurants
Boston-based Smith & Wollensky Restaurant Group & local corporate team is formed
New flagship Boston Smith & Wollensky opens outside thriving Seaport District at Atlantic Wharf / Brand introduces PPX Loyalty Program to all S&W guests
Danu Partners purchase International Expansion rights to grow Smith & Wollensky brand
Smith & Wollensky London opens, first International location – The Danu & SWRG partnership forms
Danu Partners acquire SWRG from Bunker Hill
2016 – 2018
Major capital investments in restaurant renovations in Chicago, Miami & Columbus, OH
Smith & Wollensky Wellesley, MA – the brand's first suburban location opens
Smith & Wollensky Taipei, Taiwan Opens
Smith & Wollensky Las Vegas, Nevada Opens
Danu Partners acquire The Strega Group and forms PPX Hospitality Brands
PPX Hospitality Brands acquires Legal Sea Foods Restaurant Group
PPX Hospitality Brands is a Boston-area based management company built on the ideology that masterfully crafted and expertly executed hospitality stems from treating every guest with the utmost courtesy, generosity, and respect befitting a PPX (Personne Particulièrement Extraordinaire) or “VIP.” Prioritizing customer experience and satisfaction above all else, PPX is driven to deliver an experience that exceeds expectations.
PPX is led by a tenured team of hospitality professionals and industry pioneers passionate about providing world-class service and high-quality food and beverage, with a commitment to sustainability and best-practices from trawler to trailer throughout the supply chain. PPX believes the future of hospitality lies in a time-honored commitment to quality, integrity, and hospitality in everything they do. It’s all about the people!